The year 2021: We all lost and suffered from global economic and financial crises. It was one of the most remarkable years when every nation was under complete lockdown. The strict norms imposed by the government authorities have changed the working of everything. Even after a year of lockdown, the pandemic continues to disrupt economic activities worldwide. All the business organizations, irrespective of their field, had to shut their operation, thus sit back and identify new ways to earn and expand. The world returned to normal and brought back the losses incurred but couldn't get into its former shape.
Unlike every other industry, the year has been a boom for the digital industry to evolve and expand. The year of tragedy has offered several opportunities to other businesses by opening the doors of digital media through Digital marketing, web development, and graphic designers, who were in great demand as every company wanted to establish its place in the online market. The pandemic took the advertising and design industry to the next level.
Let's understand the graphic design profession.
What is Graphic Designing?
Graphic designing is a profession of visual communication that combines content, images, and creative ideas to express meaning and spread information to the target audience. It is also referred to as visual communication of the concept and knowledge. A creative designer creates impressive and relevant visuals to complement the content and elements of the communication problems.
The only thing that flourished during the pandemic was the ART to capture the potential audience's interest through unique concepts and creative and eye-catching graphics. If you love art, have the potential to generate innovative ideas, and have an artistic mind, then pursuing a graphic design career would be like a cherry on the cake. If you are considering switching your career to become a graphic designer, this is the best time to explore your field and take advantage of the increasing demand for graphic design jobs. This career opportunity can bring ample new opportunities if you know how to communicate ideas and information through visuals that engage the audiences through your graphic design skills.
Check out how brands responded with their creative design during these challenging situations.
The graphic industry's creative aspect quickly responded to the ongoing situation.
MasterCard separated its overlapping circles to symbolize social distancing and connectivity. The bird in the logo of Twitter wore a mask to spread awareness of wearing masks. McDonald's separated its M to encourage social distancing (Separated for a moment so we can always be together). Companies paid massive attention to their logo and brand identity during these times.
Almost every big brand and business organization, such as Volkswagen, coco-cola, and Nike, brought visible changes in their brand identity and logo to spread awareness and support each other during challenging times. The luxury automotive brand Audi separated its logo rings to denote the importance of social distancing.
All these visual changes were made by the creative graphics designer to convey the necessity of the situation and to support the pandemic effects. Not only has it offered enormous opportunities to the existing people, but it has also created a favorable environment for the people who want to enter this industry, and now we will understand why the current situation is the best time to develop, learn graphic designing skills by joining the best graphic design institute.
Related: Web Designing Training Vs. Graphic Designing Training Course
Here are some essential reasons why choosing a graphic design career could be the best decision.
- Growing Demand
The economic theory of the Law of demand and supply applies to all industries, and the same goes for the graphic industry. At the moment and in the coming future, there will be increased demand for creative graphic designing services and more creative graphic designers will be required to fill that gap; thus, it will be the most emerging career option. Marketing is an essential part of every business. It will always be necessary for every business and new start-up, so creative artists, visual artists, and graphic designers will have many opportunities to explore. Every piece of marketing collateral requires a good graphic that speaks about the brand or the business, and thus the role of graphic designers will be needed everywhere with an increase in graphic jobs.
Instead of the current situation, large multinational corporations were forced to spread awareness about the ongoing pandemic crisis and had to change their creative designs and logo. Who helped them to do so? The designers rescued them and offered an innovative solution to spread awareness among the common public.
- Learn skills that machines or robots could never replace.
The emerging technology has led to advanced automation, which has kept millions of people's work at risk. Robots and artificial intelligence have replaced manual manpower in various industries. So learning something that machines can never do, you are securing your future.
Graphic Designing is a creative profession that requires natural human intelligence and ideas to identify the target audience's trends, tastes, and preferences. It is a field in which interference and replacement by artificial intelligence are negligible. Although technology might evolve to offer more straightforward solutions to designers with more advanced tools, it can only replace designers in some scenarios.
- Huge Freelancing Opportunities
The current scenario of partial lockdown has led millions of people and MNCs to shut their operations and stay within the house's four walls, which has revised the entire working life of every individual. Many of them lost their jobs, While many are forced to work from home. The graphic designing industry is among those industries that offer designers work-from-home opportunities.
Working as a freelance graphic designer allows you to work from the comfort of your home at your preferred time. This level of flexibility might not be available in any other job, making graphic designing the most favorable career option during such sensitive times. It allows you to collaborate and work with international brands without leaving home.
- Secured Job Opportunity
Evolving technology and automation overtake business operations, forcing people to lose jobs. But a career in graphic design is relatively safe. It involves creative thinking, brainstorming sessions, and particular approaches that robots can never overtake. Artificial intelligence can never replace the human thinking process and its creative mind.
Furthermore, It is expected that in the coming future, advertisements and the digital market will expand, and these job prospects will eventually grow.
- Get paid for the creative mind.
The profession of graphic design is all about their creative spirit and creative point of view. When you become a certified graphic designer, you will earn for your skills and creative sense.
The graphic designer has to make themselves challenging enough to express the message through a creative visual or design. Your visual and creative sense will make money for you. While working as a graphic designer during the initial years, you can expect to earn between 2,00,000 - 3,00,000 per annum. The more you showcase your creativity, the more you can make.
Related article: Web Designer Career: Everything You Need To Know
Summing up
The current scenario of the entire world has become dynamic and left everyone at a stage where no one can be assured of their future. Every minute is unpredictable, but there is no doubt about digital industry expansion. The digital industry will flourish and expand. IIHT Surat, one of the best design institutes, brings the best graphic designing course in Surat with practical exposure to improve and learn creative graphic designing skills. This profession is likely to remain forever flourishing in the coming future. Check out the best graphic designing course on our official website.
